Google Panda 4.2 is considered to be 28th version of search algorithms updated by Google. Its first update was coined in February, 2011 that affected almost 11.8% queries of English language. However, this latest update is believed to roll out very slowly over a phase of several months. This slow update will further prevent to identify the clear ‘winners and losers’ that were normally judged before. Further, if you are one of those persons who are keen to keep an eye- check on your traffic patterns, it may be difficult for you this time because of this slow roll out.
Google Panda is concerned with punishing those sites heavily that produce duplicate or low quality content. If it is the case of a few web pages, the issue can still be ignored. In contrast to this, a website that produces ample of poor quality pages is liable to be penalized. For some time, Panda had a break and Google solely focused on Penguin i.e. a web- spam algorithm. After Penguin has combined with the major algorithm, it is the right time for Google to reconsider quality metrics affecting the website.
To protect your website from being hit by Google Panda 4.2, it is strongly recommended to work on these three crucial areas.
A website’s design can seem good if you work well on its code and structure. The sites which lack proper designing are assumed to encourage spammed content in the form of plagiarized content issues.
Web pages that are no longer useful to your site should be removed without causing any delay. Even when a product goes out of stock, the page is almost left with a little content that is somehow bigger than a title. Additionally, there are some profile pages that are built up by the site owners. Unluckily, their failure to contain some unique and useful information makes Panda 4.2 affect them in a negative manner.
We all know that unique content is no less than bliss for the bloggers and website owners. Google Panda 4.2 is clear about degrading the websites that promote low quality content. This won’t only lower your search engine rankings but will also lead to facing some terrible consequences in the meanwhile.
Google Panda 4.2 is basically a refresh over its previous version Google Panda 4.1 and not a mere update. Being a site- wide action, it is not mandatory that every web page of a site gets affected in a consistent manner. A web page accompanied by several positive page- level signals may not face a sudden fall in rankings even if it is hit by Panda. However, this may not be the same in case of other page that contains less positive page- level signals. If you are currently hit by Panda 4.2 and are eager to know about how early you will be out of it, research says that you will have to wait till its next update, that will be seen probably in the year 2016.